Founded in 2001 by complementing personalities Marcel Wanders and Casper Vissers, Moooi is named after the native Dutch word for "beautiful". According to the company, "the 'third "o' in the brand name stands for an extra value in terms of beauty & uniqueness." In additon to Wanders' work, Moooi has produced work from Bertjan Pot, Maarten Baas, Ross Lovegrove and Studio Job. Ultimately, Wanders is responsible for the overall design selection process.