Cookies Policy
Last updated: September 4, 2026
This Cookies Policy explains how hive (“we,” “us,” or “our”) uses cookies and similar tracking technologies on hivemodern.com. By continuing to use our website, you acknowledge that you have read and understood this policy.
What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how you navigate, and improve your overall experience.
Essential Cookies
These cookies are strictly necessary for hivemodern.com to work and cannot be switched off through our cookie preferences. They are set only in response to actions you take, such as adding an item to your cart, signing in to your account, saving items for later, or submitting a form. Without them, those features would not function.
Essential cookies on our site fall into three groups:
- Shopping and account. Cookies that keep your cart, your saved items, and your signed-in session intact as you move between pages.
- Preferences you set. A record of your cookie choices so we can honor them on future visits.
- Security. We use Google reCAPTCHA to protect our forms and checkout from automated abuse. reCAPTCHA operates in the background and may set a cookie and analyze signals from your browser, such as mouse movement and device characteristics, to distinguish people from bots. This processing is necessary to secure those forms and is subject to Google’s Privacy Policy and Terms of Service. We do not use reCAPTCHA data for advertising or analytics.
Essential cookies do not track your browsing across other websites and are not used for marketing.
Analytics Cookies
We use analytics cookies to better understand how visitors interact with our site — measuring traffic, identifying popular pages, and finding ways to improve the experience. This information is collected through Google Analytics in aggregated, anonymous form.
Personalization Cookies
Personalization cookies remember your preferences — such as language, region, and display settings — so that your experience on hivemodern.com feels tailored and consistent across visits.
Advertising and Targeting Cookies
These cookies help us deliver advertisements that are relevant to you, limit how often you see a particular ad, and measure the effectiveness of our campaigns. Information collected through these cookies may be shared with third-party advertising networks.
Third-Party Cookies
hivemodern.com uses cookies from a number of trusted third-party services. Google Analytics, Google Ads, and Microsoft Advertising set cookies unless you turn their category off, as described under Your Privacy Choices below. Stripe sets cookies during checkout to process your payment securely and help prevent fraud, and Google reCAPTCHA is used for security as described under Essential Cookies. Each of these third parties handles data in accordance with its own privacy policy.
Cookies We Use
The table below lists the cookies currently set on hivemodern.com, who sets them, what they do, and how long they last. Lifetimes for third-party cookies are as published by the provider and may change.
| Cookie | Set by | Purpose | Lifetime | Category |
|---|---|---|---|---|
| __Host-next-auth.csrf-token | hive | Protects the sign-in form against forged requests | session | Essential |
| __Secure-next-auth.callback-url | hive | Returns you to the page you were on after signing in | session | Essential |
| hive_cookie_consent | hive | Records your cookie choices | session | Essential |
| hive_user | hive | Keeps you signed in and remembers your cart and saved items | 6 months | Essential |
| visitor_id | hive | Identifies your browser so your cart and recent activity persist between visits | 6 months | Essential |
| visitor_state | hive | Remembers your recent site activity while you shop, including how you arrived at the site (for example, from an ad) | 30 days | Essential |
| __stripe_mid | Stripe | Fraud prevention during checkout | 12 months | Essential |
| __stripe_sid | Stripe | Fraud prevention during checkout | 30 minutes | Essential |
| mm.stripe.com | Stripe | Fraud prevention during checkout | 13 months | Essential |
| _ga | Google Analytics | Distinguishes visitors | 13 months | Analytics |
| _ga_* | Google Analytics | Keeps session state for this site | 13 months | Analytics |
| _gcl_au | Google Ads | Measures ad conversions | 3 months | Advertising |
| _gcl_aw | Google Ads | Stores information about the ad you clicked | 3 months | Advertising |
| GCL_AW_Pgoogle.com | Google Ads | Stores information about the ad you clicked | 3 months | Advertising |
| GCL_AW_Pdoubleclick.net | Google Ads | Stores information about the ad you clicked | 3 months | Advertising |
| GCL_AW_Pgoogleadservices.com | Google Ads | Stores information about the ad you clicked | 3 months | Advertising |
| IDEdoubleclick.net | Google Ads | Shows and measures Google ads | 13 months | Advertising |
| test_cookiedoubleclick.net | Google Ads | Checks whether your browser accepts cookies | 15 minutes | Advertising |
| _uetsid | Microsoft Advertising | Identifies your visit for Microsoft ads | 24 hours | Advertising |
| _uetvid | Microsoft Advertising | Identifies your browser for Microsoft ads | 13 months | Advertising |
| MRbat.bing.com | Microsoft Advertising | Refreshes the Microsoft ads browser id | 7 days | Advertising |
| MUIDbing.com | Microsoft Advertising | Identifies your browser for Microsoft ads | 13 months | Advertising |
Your Privacy Choices
Analytics and advertising cookies are on by default. You can turn either category off, or keep only essential cookies, using the notice shown on your first visit, the button below, or the Cookie Settings link in the footer of every page. Your choice is remembered for one year and applies to the browser you made it in.
Turning off advertising cookies is also how you opt out of the sharing of your personal information with advertising networks (sometimes called “selling or sharing” under state privacy laws, including the California Consumer Privacy Act). When you turn a category off, we delete the cookies that category set on your browser and stop setting new ones. Google and Microsoft may still receive anonymous, cookie-free statistics about page visits that are not linked to you. We do not treat you differently for opting out.
We honor the Global Privacy Control setting. If your browser or a browser extension sends it, advertising cookies are turned off automatically for that browser and the setting cannot be re-enabled while the signal is present.
Managing Cookies in Your Browser
You can also manage or disable cookies through your browser settings. Please be aware that blocking certain cookies may affect the functionality of our website. For guidance, visit the support pages for your browser:
Do Not Track
Some browsers offer a “Do Not Track” feature that signals to websites that you prefer not to have your activity tracked. hivemodern.com does not respond to “Do Not Track” signals, as no universal standard exists for how to interpret them. We do respond to the Global Privacy Control setting, as described under Your Privacy Choices.
Updates To This Policy
We may update this Cookies Policy periodically to reflect changes in our practices or to meet operational, legal, or regulatory requirements. We encourage you to review it from time to time to stay informed.

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