Massimo Giacon was primarily a comic artist, but has brought those lighthearted sensibilities into the world of home design. He also works in digital illustration and as a musician. From 2000 to 2009 he created home furnishing products for Alessi. These products stand out as some of the company’s most peculiar items, being both innovative and playful. They include: Mr. Cold, (a character that dispenses liquid soap from his nose), Mr. Suicide (a character that plugs the bath and seems to drown in it), as well as Pummaroriella (pizza plates) and many decorative figurines that straddle the line between art and toy.