Designed with the goal of making something complex appear very simple, Fold merges a strong, bold character with a minimalist geometric expression. The idea for Fold Lounge Chair arose when a simple piece of paper was cut and folded to resemble a chair, resulting in a unique, unprecedented design. Designer Ole Petter Wullum elaborates: "My initial sketch was a simple piece of paper easily folded into a chair. The most sympathetic and unique thing about this sketch was that you immediately understood the shape and why it had become that way. So simple yet still full of character".

By reducing the concept of a chair to the bare minimum, Fold introduces new perspectives to modern lounge chairs with its straight, folded edges. The chair's silhouette is shaped by five simple folded lines, seamlessly integrating a tilted back and armrests that recline slightly with bodily movement, infusing the design with expression and comfort. "Careful angulation of the back and armrests allows the chair to open up, extending its arms towards the user in a friendly, welcoming gesture, giving it a dynamic and sculptural expression," explains Ole Petter Wullum.