A physical, long lasting, and transformable platform for people to use in their homes. And with the user adding the final touch by distributing shelves and boxes through the easily reconfigured shelving system. The real world showing its strength instead of the virtual domain.

Highlight your latest acquisitions, your treasures. Expose your personality through your most beloved objects. Let vases with flowers, sculptures, even lamps shoot through the open construction. An open shelving system in 4 different versions, Frame will highlight instead of hiding away. The light yet extremely stable construction is easily assembled with just a hex key.

"Architecture is changing with modern spaces where floor to ceiling glass walls and built-in closets requires open and transparent shelving systems that doesn't shade the daylight while also creating a platform for decoration," says Harald Hermanrud, Frame will fit well against a wall, as a back to a sofa, as room dividers or as freestanding units. Frame is the perfect furniture system to display rather than storage, and Hermanrud sees his design as a comment on social media, the need to express ones personality in order to fit into a culture.

Harald Hermanrud received the Formland Design Award 2017 and Monocle Magazine's Best in Class 2019 after having premiered his shelving system in 2016. His light yet sturdy modular shelving system won its popularity as a furniture piece for modern living spaces that could be positioned as a backdrop as well as a centerpiece in itself. With a degree from the Royal Danish Academy of Fine Arts' Design School, Harald Hermanrud decided to add studies for cabinetmaker to his curriculum. While approaching design as a problem solver, he combines the principles embedded in Danish design tradition with his own senses for materiality and craftsmanship. "Shelving systems are often difficult to change, Frame on the contrary is very easy to reconfigure: the design lets one move the shelves around on different levels without any tools. Do create your personal look: frame minor objects or let major ones shoot out through the construction, whatever you fancy".

Although quite Danish and Scandinavian, since Frame is made all in wood with a focus on the joinery, there is also a twist. By exposing the brass nuts you add a shiny detail that shows off the construction in order to see and understand how it is actually made and assembled.

Includes 10 adjustable shelves and one tray to reconfigure at will.