With an impressive knowledge of design history and inspired by Poul Henningsen's philosophy about light, combined with Arne Jacobsen's geometric shapes, GamFratesi pays homage to the legends and adds their own characteristic aesthetic playfulness to the new Yuh Lamp.

Yuh is the phonetic form of 'you', the letters represents the sound made by the voice to say "you". One of the essential features of the lamp is to be personal. The light is flexible and taking up little space. It can rotate, rise and lower, illuminating and creating ambience in the desired area. A lamp created just around you. The shade is determined geometrically from the functional movement that the screen performs on the vertical pipe. A minimal shape created from a circle to a line.

The Yuh floor lamp primarily provides direct glare-free downward directed light. A slim opening in the top of the shade provides soft, ambient upward illumination. The shade pivots, rotates, and slides on the vertical stem to optimize light distribution. A mechanical system provides great freedom of movement, so the light can always be set in the ideal position in the workspace, living room etc. Built-in LED technology provides high quality light with stepless dimming down to 15%. Timer function automatically turns off the light after a chosen duration of 4 or 8 hours, or can be set to stay permanently on. Memory function allows the light level to be set for each time the fixture is connected to main power. A button at the top of the tube acts as the switch and dimmer.