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modern design for the home

greta grossman g10 pendant lamp

by greta grossman from GUBI

greta grossman g10 pendant lamp

Design Greta Grossman, 1950
Aluminum, glass, textile cord
Made in Denmark by Gubi

The most iconic products Greta Grossman designed in the 40's and 50's were the Gräshoppa floor lamp and the Cobra floor and table lamps. Grossman was highly influenced by European Modernism, which had been imported to the US by influencial architects, such as Walter Gropius (founder of the Bauhaus) and Ludwig Mies van der Rohe. Grossman, in turn, played a significant role in defining the aesthetic of mid-century Californian Modernism.

The G10 lamp, designed by Greta M. Grossman, is another of her undiscovered designs. It was produced in her native Sweden as the 10th product for the manufacturer Bergboms, therefore the name G10. It features a matte black aluminum shade with a glass diffuser to cover the bulb and includes ceiling canopy. Textile cord matches shade. The G10 pendant should be hardwired to a standard electric junction box by a certified electrician.

Today, Grossman's product designs are highly collectible and are sold at auctions all around the world. Grossman's products are unique, modern classic designs.

shade: 8.5" h | 14.4" dia. | cord: 157.5" L
requires 1x60W incandescent, 40-60W halogen or 6-10W LED, E26 socket bulb | 810 lumen

$699.00 + free shipping (curbside delivery in the continental US)
(usually ships in 2-3 weeks if in stock, otherwise please allow 10-12 weeks for delivery)
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greta grossman

Greta Grossman was one of the few female designers to gain prominence during the mid-20th century architectural scene in Los Angeles. Her early exposure to European Modernism deeply influenced her later architectural work, seen as a synthesis of European ideals and the culture with the lifestyle of Southern California.
GUBI is dedicated to celebrating the luxury of life. Designs that combine the past and the present for the new to evolve. GUBI is pursuing perfection with passion and courage. Evolution is the essence.


greta grossman g10 pendant lamp

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