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Greta Grossman G10 Floor Lamp

by greta grossman, from gubi

greta grossman g10 floor lamp

greta grossman g10 floor lamp

Design Greta Grossman, 1950
Steel base, brass, aluminum, glass, textile cord
Made in Denmark by Gubi

The most iconic products Greta Grossman designed in the 40's and 50's were the Gräshoppa floor lamp and the Cobra floor and table lamps. Grossman was highly influenced by European Modernism, which had been imported to the US by influencial architects, such as Walter Gropius (founder of the Bauhaus) and Ludwig Mies van der Rohe. Grossman, in turn, played a significant role in defining the aesthetic of mid-century Californian Modernism.

The G10 floor lamp, designed by Greta M. Grossman, is another of her undiscovered designs. It was produced in her native Sweden as the 10th product for the manufacturer Bergboms, therefore the name G10. The black steel base and tubular brushed brass arm are topped by the matte black aluminum shade. The shade can be tilted and includes an opal satinized glass diffuser. Black textile cord with On/off switch on shade.

Today, Grossman's product designs are highly collectible and are sold at auctions all around the world. Grossman's products are unique, modern classic designs.

55.6" h | base: 10.4" dia. | shade: 8.9" h | 14.4" dia. | cord: 78.7" L
requires 1x60W incandescent, 40-60W halogen or 6-10W LED, E26 socket bulb | 810 lumen

$1,139.00 + plus shipping in the continental U.S.
(usually ships in 2-3 weeks if in stock, otherwise please allow 10-12 weeks for delivery)


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GUBI is a design company dedicated to celebrating the luxury of living life. Designs that combine the past and the present for the new to evolve. Designs that stimulate the senses, are beautiful yet usable. GUBI is pursuing perfection with passion and courage. Evolution is the essence.


greta grossman g10 floor lamp

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