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pratone forever by gufram

by Ceretti, Derossi & Rosso from Gufram

pratone forever by gufram

Design Ceretti Derossi & Rosso, 1971
Soft polyurethane finished in Forever textile
Made in Italy by Gufram

Pratone represents an irreverent design idea that is light years away from the usual types of middle-class interior design of the 1970's. It has then become a point of reference in the history of design. Long green stalks among which we can sink and lie, it is an unconventional seat, a chaise lounge outside tradition values, a portion of garden deliberately out of proportion.

Although having been conceived with a precise inclination towards serial composition - so much so that it can be integrated to recreate a whole carefree green field within the home walls, Pratone is in all respects a radical project. An icon of the anti-design cultural revolution. It is an object for single or collective rest - temporary, unstable, always to be conquered due to the elasticity of the material.

Starting from two opposite mysteries - the grass as biological reference, and the material for industrial production as artificial presence - this seat finds its place among the formal research aimed to free people from some of the conditionings of their habitual behavior.

pratone 'forever' in textile: 49.2" x 45.5" x 36.6" inches

$21,500.00 + free shipping
(please allow 16-20 weeks for the forever textile version to be created and shipped to your location)
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Ceretti, Derossi & Rosso

Ceretti, Derossi & Rosso have interpreted architecture and design as a means to participate in the social and political chalenges of the time. Their work had acquired an educational, socio-political and cultural function, and they were invited in 1972 to participate into an exhibition organized at MOMA in New York entitled Italy the New Domestic Landscape and curated by Emilio Ambasz.
Gufram produces design icons that have an imaginative flair typical of art. Gufram's iconic creations like Pratone and Cactus are known as Domestic Sculptures and interpret both the artistic and the design worlds.


pratone forever by gufram

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