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Brave New World Floor Lamp

from moooi

brave new world floor lamp

brave new world floor lamp

Design Freshwest, 2008
Natural oak frame, cast iron weights
Made in The Netherlands by Moooi

The Brave New World Lamp started as a concept piece of random thought-initiated construction. Following the example of old Far Eastern bamboo scaffolding the Brave New World Lamp was developed without a design or plan in place however each piece of wood is carefully notched and pegged together to form an integral part of the overall mechanical structure. The limitations of using small pieces of wood to create a large form allowed the design process to be as responsive as possible. Much like a sculptures' relationship to their material.

Marcus Beck & Simon Macro gained first class honors in fine art from Manchester Metropolitan & University of Brighton. After graduating, Marcus concentrated on the production of limited edition furniture, whilst Simon worked with renowned designer Thomas Heatherwick. Having known each other since childhood, and sharing the same design ideals, Marcus & Simon combined to establish Freshwest in 2005. Since their establishment, Freshwest focuses on self initiated concept pieces as well as award winning contracts in furniture, interiors and branding. The studio's ethos is never to be restricted to a single design discipline and to experiment with different ideas & genres.

Brave new world is available in natural oak & requires 1xE26 20W max type CFL spot bulb
Not UL listed though suitable for US/CA market

brave new world floor lamp: 70.9" h | 27.6" w | twisted red fabric cord: 9.8 feet | 68.4 lbs.
brave new world XL floor lamp: 106.3" h | 63" w | twisted red fabric cord: 9.8 feet | 157.7 lbs.
requires 1x20W max E26 spot bulb

$4,438.00 + free shipping in the continental U.S.
(usually ships in 20 business days. Please allow 14-16 weeks for XL version)


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Founded in 2001 by complementing personalities Marcel Wanders and Casper Vissers, Moooi is named after the native Dutch word for "beautiful". According to the company, "the 'third "o' in the brand name stands for an extra value in terms of beauty & uniqueness." In additon to Wanders' work, Moooi has produced work from Bertjan Pot, Maarten Baas, Ross Lovegrove and Studio Job. Ultimately, Wanders is responsible for the overall design selection process.



brave new world floor lamp

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