With a foundation in skateboarding and graffiti art, Jaime Hayon studied industrial design in Madrid and Paris. He continued his education in 1997 at Fabrica, a design and communication academy founded by Benetton, where he had the opportunity to work with Oliviero Toscani. He also studied in the first class of the IED Industrial Design course in Madrid. Fifteen years later, Hayon is the director of the Master of European Design Labs of IED Madrid. Hayon’s work mixes art and design; his industrial design often maintains a craft base. Now internationally known, he has completed projects worldwide.