B&B italia was founded in 1966 by the enterprising and charismatic piero ambrogio busnelli. The company quickly became an international reference point for upholstered furnishing thanks to a brilliant new technological process which introduced an industrial approach to manufacturing designer furnishings for the first time in the history of the sector. Over a period of decades, its innovative influence spread to other sectors in home and outdoor furnishings and finally reached the contract furniture market.