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Max Bill
Swiss-born Max Bill (1908-1994) is widely considered the single most decisive influence on Swiss graphic design, beginning in the 1950s with his theoretical writing and progressive work. With a start as a silversmith, he would go on to study at the Bauhaus under many teachers, including Wassily Kandinsky, Paul Klee, and Oskar Schlemmer, before moving to Zurich in 1927. He was a true virtuoso, with excellence as a painter, architect, sculptor, typeface designer, industrial and graphic designer, and teacher. Bill was connected to the Modern Movement, and as an industrial designer his work is characterized by a clarity of design and precise proportions. He continuously balanced free and applied art, severe and reduced forms with flowing natural forms, philosophical thinking and practical application. With his famous clock made for the Junghans, part of a long-term examination of time, Bill sought to express the science of form so that it could be understood by the senses. Another notable product design is the "Ulmer Hocker" of 1954, a stool that can also be used as a shelf element or a side table.