Ferruccio Laviani (b. 1960) of Cremona, Italy graduated from Politecnico di Milano in architecture in 1986 and created industrial design objects, mainly lamps or lighting systems known for colored transparent plastics. From 1986-1991, he was a member of the De Lucchi studio, designing for various companies such as Credito Bergamasco, Mandarina Duck, Memphis, Olivetti, and Swatch. He came into prominence as the Memphis group began to leave its mark on International design. In 1991, he showed his silverware from the Morandotti collection at the "European Capitals of New Design” exhibition at the Centre Pompidou in Paris. The same year, he began a collaboration with Kartell and is now an artistic director and consultant.