soft wood sofa

soft wood sofa

soft wood sofa

Design Front, 2010
Polyurethane foam, hardwood frame, upholstery
Made in Italy by Moroso

Design as exploration, as an experience of difference. Two primitive, rough pine planks confuse the senses and alter the perception: visual trickery, promising solidity which is merely an illusion. Touch it and be surprised: the wood is soft and merely the effect of a super realistic digital photo print. Beneath the cover is no-distortion, different density foam, while the frame is in real wood and the legs are in pine plywood with adjustable height glides.

Front started in 2003 by a design group of four. All members are involved in the design process from initial discussions and ideas to final product. Their works are based on common discussions, exploring and investigations about different topics. And the final products often communicate a story to the observer about the design process, conventions within the product field or the material it is made of.

The Soft Wood Sofa features stress-resistant polyurethane foam in varied densities and polyester fiberfill on a hardwood frame. The feet and exposed frame are laminate on wood with adjustable-height glides. Available only in Trevira® fabric with inkjet-printed wood grain pattern. Cover is not removable.

76.5" w | 33.75" d | 33.5" h | seat: 17.25" h | 22" d

$9,460.00 + shipping in the continental U.S.
(usually ships in 8-12 weeks)
Agostino Moroso, with his wife, Diana, founded the Moroso company in 1952 with an artisanal approach to making sofas, armchairs and furnishing accessories. Their iconic designs have propelled them within the upholstered furniture market, with help from a long list of well known designers: Ron Arad, Patricia Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo Häberli, Toshiyuki Kita, Marcel Wanders and others. Each piece maintains a noticeable Moroso style while representing other cultures as well. Its international outlook has landed Moroso into the MoMA in New York, Le Palais de Tokyo, the Grand Palais in Paris.
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