Eric Pfeiffer sought to explore “the design of everyday objects in our lives” when he opened his own Pfeiffer Lab in 2005. He directs the company with his regard for simplicity of form to create useful and elegant solutions for everyday living, while revealing the core beauty of the product’s source material. Pfeiffer served as a prolific VP of Design at Offi from 2000 through 2004, coordinating product design, innovating the company, and designing most of the products that were introduced. He has been recognized with several design awards, including the 2003 ID Magazine award for the Offi Perch Lounge. Also while at Offi, Eric co-authored a book called "Bent Ply: the Art of Plywood Furniture", which features the step-by-step making of the Offi Wave Desk.